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The New Profit Center in Collision and Glass: Rethinking ADAS Calibration
By Brunno Moretti, President of Aftermarket ADAS, Burke Porter
January 15, 2026
ADAS calibration represents one of the most underutilized profit centers. The volume is here. The need is here. What’s missing is the process maturity to capture the opportunity.
Advanced driver-assistance systems (ADAS) are no longer a premium package, they’re the default. That shift has profound implications for collision repair and glass replacement. As OEMs standardize cameras, radar and sensor-dependent features across their lineups, the sheer number of vehicles requiring calibration after a repair is climbing at a pace most shops didn’t have to deal with five years ago.