For Immediate Release

Ascential Technologies Expands ADAS Education and Engagement with Launch of ‘Ask Burke Porter’ Web Page 

Grand Rapids, Mich., May 28, 2025 — Ascential Technologies, a leading global provider of automated diagnostic, inspection, assembly and test systems and services, has launched an “Ask Burke Porter” web page, a landing page dedicated to providing the latest expert-driven advice and intel for all aspects of advanced driver-assistance systems (ADAS). The page features frequently asked questions, the option for users to submit their own inquiries and other insightful content covering the industry’s most critical ADAS topics.

Apart from expert insights, the page features a Burke Porter-hosted podcast, ADAS Garage, that dives into trends, challenges and innovations that are shaping the future of vehicle safety and automation. Each episode will discuss and explore relevant, complex ADAS topics, making it a perfect platform for technicians, engineers, DIYers and tech enthusiasts.

“We are proud to launch the new ‘Ask Burke Porter’ web page, which provides a user-friendly platform that leverages the knowledge and skillset of our certified technicians and experts to address the industry’s most pressing ADAS questions,” said Brunno Moretti, President, ADAS Solutions by Burke Porter, an Ascential Technologies offering. “The purpose of the page is to accentuate the growing importance of ADAS and deliver clear, useful information to users, reinforcing the need for proper calibrations and testing to ensure the safety and performance of vehicles on the road.”

Burke Porter, an Ascential Technologies brand, has a rich legacy of developing uniquely designed ADAS solutions that provide customers with the most accurate and reliable calibrations within the industry – comprising more than 70 years of original-equipment manufacturer (OEM) factory end-of-assembly-line experience including ADAS technology, used by 80% of automakers. 

Most recently, the company partnered with Dealer Tire to form Sentric ADAS, leveraging decades of industry experience to introduce a series of calibration labs in the U.S. that use factory methods and tools to ensure vehicles are calibrated to OEM specs. On the “Ask Burke Porter” page, users will be able to watch Sentric overview and calibration videos, offering users a deeper look into the technology, processes and innovation that drives the company forward.

To check out the “Ask Burke Porter” webpage, please visit: https://testandmeasure.ascentialtech.com/transportation/ask-burke/. To ask a question or suggest a topic for Burke Porter to address, simply fill out the form on the page and submit it to Ascential Technologies’ ADAS experts.

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About Ascential Technologies
Ascential Technologies, (formerly known as Burke Porter Group), designs, develops, and automates complex diagnostics, inspection and test processes across medical & life sciences, transportation, and test & measurement systems end markets. The company tackles customers’ most demanding, mission-critical challenges where the cost of failure is high. With more than 70 years of innovation experience, Ascential has a global presence and the expertise of more than 2,300 professionals across 40 locations, helping customers accelerate critical solution innovation, mitigate risk, drive competitive differentiation, and shorten time to market, at scale. The company’s uniqueness lies in its commitment to guiding customers through the entire product life cycle, from ideation to commercialization, where quality and safety matter most. Ascential’s customers include Fortune 100 leaders and disruptive innovators. Learn more at ascentialtech.com. 

Editorial Contacts
Agency:
Brittney Popa​
MBE Group on behalf of Ascential Technologies
(231) 675-1692
[email protected]

Mike Bleau
Industry Scope on behalf of Ascential Technologies
(810) 397-1429
[email protected]