For immediate release

Ascential Technologies Hires Alex Herrera as Regional Director of Aerospace & Industrials in the Americas

Shelby Township, Mich., February 10, 2026 — Ascential Technologies, a leading global provider of automated diagnostic, inspection, assembly and test systems and services across a wide range of industries, has hired Alex Herrera as regional director of Aerospace & Industrials in the Americas. Herrera will focus on driving growth, providing exceptional customer relations and bolstering partnerships in the North American market.  

Herrera brings extensive service and advanced technology experience to the regional director position. Most recently, he served as director of services for TRUMPF North America, a role he was promoted to after serving as head of technical services for the company. While at TRUMPF, he was responsible for laser technology and additive manufacturing in North America, as well as overseeing technical service and spare parts, operational processes, group performance and development, quality and more. Additionally, in his previous roles, he placed a prominent focus on customer satisfaction.

“Alex has an impressive, positive and customer-focused mentality that will be a great asset as we continue to strategically develop our service teams,” said Jack Pennuto, executive vice president, Aerospace & Industrials for Ascential Technologies. “We are pleased to have him onboard to take our Aerospace & Industrials business unit and customer-oriented approach to new heights.”

Prior to TRUMPF, Herrera worked at Hoffmann Filter Corporation as a service manager for nearly nine years, where he provided the highest level of customer service and care, managed service team members, developed lasting customer and vendor relationships, and audited customer service initiatives. He also was previously a production manager for Hoffmann Filter Corporation.

Herrera earned a degree in Industrial Engineering from the Technological Institute of Ciudad Madero, Mexico.

# # #

Alex Herrera, regional director of Aerospace & Industrials for Ascential Technologies

About Ascential Technologies
Ascential Technologies, (formerly known as Burke Porter Group), designs, develops, and automates complex diagnostics, inspection and test processes across medical & life sciences, transportation, and test & measurement systems end markets. The company tackles customers’ most demanding, mission-critical challenges where the cost of failure is high. With more than 70 years of innovation experience, Ascential has a global presence and the expertise of more than 2,300 professionals across 40 locations, helping customers accelerate critical solution innovation, mitigate risk, drive competitive differentiation, and shorten time to market, at scale. The company’s uniqueness lies in its commitment to guiding customers through the entire product life cycle, from ideation to commercialization, where quality and safety matter most. Ascential’s customers include Fortune 100 leaders and disruptive innovators. Learn more at www.ascentialtech.com. 

Editorial Contacts
Agency:
Brittney Popa
MBE Group on behalf of Ascential Technologies
(231) 675-1692
[email protected]

Mike Bleau
Industry Scope on behalf of Ascential Technologies
(810) 397-1429
[email protected]